01-12-2021, 09:37 PM
Who knew you could just casually forgive a half a century of lying in a few words.
"Joe Weider was an exercise scientist.
He may not have held a degree, but his ceaseless experimentation produced an impressive body of work, including his Weider Principles. Whether they were invented by him, or merely packaged by him, no one cares now. They have helped millions find their way in the gym."
To me, this was his biggest scam of all.
"Joe Weider was a marketing genius.
He was selling a lifestyle, and he had a keen sense of his market. The aspirational physiques on the pages of his magazines offered a promise that would not only change your body, it would change your life, too. Self-confidence, health, vigor—Joe Weider figured out how to "bottle" them."
Joe Weider (1919-2013): Remembering The Father Of Bodybuilding
"Joe Weider was an exercise scientist.
He may not have held a degree, but his ceaseless experimentation produced an impressive body of work, including his Weider Principles. Whether they were invented by him, or merely packaged by him, no one cares now. They have helped millions find their way in the gym."
To me, this was his biggest scam of all.
"Joe Weider was a marketing genius.
He was selling a lifestyle, and he had a keen sense of his market. The aspirational physiques on the pages of his magazines offered a promise that would not only change your body, it would change your life, too. Self-confidence, health, vigor—Joe Weider figured out how to "bottle" them."
Joe Weider (1919-2013): Remembering The Father Of Bodybuilding